Lavazza Coffee

It all began when Luigi Lavazza opened the first Lavazza store in via San Tommaso, Turin in 1895. We imagine him surrounded by sacks of coffee of different origins that he used to create the blends.

Luigi Lavazza was a man of much initiative, inventiveness and passion for his work. He discovered the different origins and characteristics of the plant, the coffee, and studied the art of blending to satisfy the tastes of his customers. This was how the blends were born.

After his trip to Brazil, he was able to see the potential of the beverage in an era of great change. The Lavazza coffees that we drink today are the result of his idea of combining coffees from different parts of the world.

The years of rebirth after the Second World War. Italy became a republic in 1946; we survived the war and the coffee embargo years.